Fuxing weaving and the significant increase in orders for first-line sports brand marriage
September 2nd, 2010 Two days, Fuxing weaving (Suzhou) Co Ltd Qing Weng pull more busy, do not order too late, domestic Anta, Li Ning, 361 °, Jordan and a number cartier watches
of first-line sports brands also Cuizhao to goods. Textile market, thin, fast drying, breathable, moisture permeability and other functional fabrics more and more recognized by consumers Fusing fabric weaving movement downstream apparel manufacturers thus became the “meat and potatoes.” Currently, the company has been ranked-order mission in March next year.
“With the rising awareness of fitness, some more popular sports apparel, for Fusing fabric, the more is a branding opportunity.” Talking about sports fabric market prospects, with many pulling Weng Qing ” Weaving people, “as smug. Fabrics China in the 2010/2011 rating, the company’s global profile, gray water droplets, digital video fans, such as the United States Ruidi Si 4 fabric fame. “These fabrics can be used to produce outdoor products, including clothing, shoes, cloth and so on.” Weng said pulling clear.
Fusing established in 2001, 10 years has been to focus on weaving the fabric part, company products include nylon taffeta, Disi Fang, Pongee, Cotton Nylon etc more than 10 categories of hundreds of varieties, uses of products covers clothing, home textiles, automotive, military and other fields, 70% of products sold overseas, and became well-known clothing brands in Europe a fixed number of suppliers. In recent years, began to specialize in sports Fuxing weaving fabrics, including some with stretch, wicking fabric features, the company’s functional movement of these fabrics tend to be more light, soft, durable and washable drying. Meanwhile, the company also introduced wicking, antibacterial and deodorant, anti-UV fabric with special functions, etc., mainly used in basketball, soccer, track and field and other sports iwc watches
and leisure apparel. “From a market perspective, our products are more and more brands of the popular movement downstream. At present, including Anta, Li Ning, 361 °, Jordan, Peak, etc., 80% of the sports brands and we have a long-term cooperation . “Weng Qing pull proudly said,” This is to some extent 80% Note Fusing the power. ”
In recent years, sports has always been Fusing fabric of “competitive products”, of which 80% of the fabric for export. In 2006, the company began to develop ultra-thin, ultra-fine, high density fabrics campaign to raise Pongee, Disi Fang and other conventional fabric “worth.” For this reason, in recent years, Fuxing weaving has been using the “through train” R & D strategy, the choice of raw materials, the company adopted in Japan, Taiwan, the production of ultra-fine fibers and fabrics used in development, which gives fabrics special features. The company also attach importance to science has appointed director of scientific and technical personnel, to strengthen technical staff posts and training, professional counseling, assignment exchange, through various channels for the sports fabric the upgrading of services.
Line with the national sports brand, “marriage” to enhance the brand image of the Fuxing, and expanded sales channels. Turning to the future direction of pull Weng Qing said that at present the company has successfully developed a 10D to 30D polyester Preserving thin and light products mainly used in down jackets, the company has also invested thousands of yuan, the introduction of foreign advanced equipment, and cooperation with Japan, a number of textile enterprises, focus on R & D simulation of high permeability material, mainly used in outdoor advertising, clothing, etc., in order to lay the foundation for the sustainable development of the company.